Nike doesn't produce just one line of sneakers, they package their products differently given their target audience. Walk into a sporting goods store and you'll see the shelves lined with sneakers for every sport, both genders, and every age group.
The same principal can be applied to your resume. Forget the bland "Objective" line. Don't send out boiler plate resumes or cover letters wherein you change the company name. You're better than that!
Do your research and package yourself to each employer. Does your resume reflect the value that you can add given the company's needs?
This requires a bit of internal work, first. Turn your thoughts inward and ask yourself, what are my unique skills, talents, and passions? What do I have that the other guy doesn't? And don't try to sell a long distance running shoe to a sprinter. The needs of the guy doing the 100 meter sprint are vastly different from those of the marathon runner. In other words, if a job description calls for a number-crunching, super-analytical type and your greatest strengths are your creativity and willingness to take risks, perhaps that role isn't right for you. There is no need to spend time trying to package yourself for a position that is not intrinsically you.
When you take the time to research and position your experience strategically, you're packaging yourself to be the solution to that employer's needs. Eventually, an employer will buy into your brand i.e. YOU, and they'll hire you. It might not happen right away, but who has ever walked into Sports Authority and purchased the first sneaker they laid eyes on?
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment